Mash & mallow s’mores whiskey

Developed and led social strategy, content creation, and brand voice activation for Mash & Mallow, helping build an adventurous, culturally resonant social presence with strong early engagement. Graphic Design, Photography, Copywriting, AI content creation.

Inspired by long nights beside the fire in the great outdoors, Mash & Mallow S’mores Whiskey is nostalgia in a glass. A delicious combination of rich whiskey with chocolate, toasted marshmallow, and graham cracker.

Total interactions shown as 38.5K with a 8639% increase from the last period of 440 interactions.
Various images of people enjoying campfire activities, drinks, snacks, and outdoor scenery, with some promotional graphics for s'mores and fire-themed content.
A bottle of Mash & Mallow S'mores Whiskey on a wooden table, with two glasses and a campfire in the background during sunset.
Two green mugs filled with hot chocolate topped with marshmallows and toasted marshmallow, placed on a wooden surface with scattered marshmallows and cookies. In the background, there's a packet of marshmallows and a second mug with hot chocolate.
A humorous meme with a mannequin head and a s'more. The mannequin says, 'I love you,' and the s'more responds, 'I'm literally a s'more.'
Marshmallows, whiskey, and graham crackers on a checkered tablecloth with a box of s'mores ingredients and a glass of whiskey.

real del valle tequila

Developed and led content planning, social strategy, content creation, and brand voice activation for Real Del Valle Tequila. Hired and managed contractors and produced brand photo/video shoots ranging from storytelling, brand building, and cocktail content.

San Diego based, small-batch tequila with ethics and transparency at its core. 100% agave, additive-free, and owned in collaboration with a co-op of agave farmers to ensure fair wages and practices.

Screenshot showing a reach of 102,100 with a 94.7% increase
Grid of social media posts featuring tequila, people enjoying drinks, a woman in a cotton field, and promotional content about tequila and related activities.
A bearded man wearing an orange beanie, black vest, and black t-shirt, standing indoors with a wooden slat wall behind him. He is holding a white cup with a design, and there is yellow text over the image that reads "Rooted in Community, Meet the Barkeep."
A person sitting at a wooden table holding a shot glass filled with tequila over an empty tequila bottle with a white label. Overlaid text reads: "tequila cocktails that aren’t a margarita."
A bottle of clear liquor and two small ceramic cups on a white round table outside, with a wooden deck and sandy ground in the background.
A woman holding a cocktail glass with a pink drink and a lime wedge, with large yellow text that says "MADE FOR BARS."

mor furniture

Drove account reach, website traffic, and in-store visits through a mix of organic content strategy and creation. Led content creation process for 3 platforms, managed assets, and generated creative video + photo to support major sales and product initiatives.

Mor Furniture for Less is a top 100 U.S. furniture retailer dedicated to improving lives through quality, value, and community impact. Combining family-rooted values with modern, vertically integrated operations, Mor offers thoughtfully designed, room-ready collections that help customers envision and afford their dream homes.

Total interactions count of 38.5K, showing an increase of 8,639% from the last period of 440.
A collage of nine images showing various furniture and interior decor scenes, including sofas, a bedroom, a workspace, and a woman relaxing on a white armchair. Text overlays mention 'GAME DAY ESSENTIALS,' 'SMALL SPACE ESSENTIALS,' and details about design and color trends.
A bottle of Mash & Mallow S'mores Whiskey on a wooden table, with two metallic cups and a campfire in the background during sunset.
Two mugs of hot chocolate topped with whipped cream and marshmallows on a wooden surface, with scattered marshmallows and cookie crumbs around.
A humorous digital image with a beige mannequin head saying "I love you" on the left and a s'more on the right with the text "I'm literally a s'more" above it against a black background.
A photograph of marshmallows, shots of whiskey, a block of cheddar cheese, and a bag of smoked Gouda cheese on a striped cloth with a whiskey bottle in the background, overlaid with the text 'Have you tried s'mores whiskey?'.